About Us

Maive & Bo about us

Made for bumps & boobs, Maive was born to help women embrace their feminine shape during and after pregnancy.

Created by Mallory Welch and Dustin Welch, our story began in 2016 on the Sunshine Coast, Queensland when Mallory made her dream of creating beautiful and affordable maternity wear a reality.

Fashion enthusiast turned mum-to-be, Mallory found the maternity wear industry did not support the demands of expecting mothers that she’d come to expect since falling pregnant. With a passion to retain her sense of style, she founded Maive & Bo.

maive and bo brisbane

Maive today

Three years on, Maive & Bo is known for flattering styles and beautiful prints that celebrate the femininity of pregnancy. 

Our team is heralded by fashion enthusiasts and fit specialists who make it easy for new and expecting mums to embrace their changing figures and exciting time of their lives.

Each piece is designed in Australia with consideration to current fashion trends, seasonal changes and feedback from our amazing customers. The result is a maternity wear collection that gives you the confidence to look and feel amazing in motherhood.

How you know it’s a Maive & Bo

(the principals we stand by)

Bump to boob

Pregnancy may feel like it lasts forever but we know it’s only a short time of your life. To be sure you’ll be loving your Maive long after bub has arrived, we’ve designed our dresses to be worn during and after pregnancy. Think hidden nursing access and styles that can be adjusted as your body changes.

Affordable prices

Maternity under $100, now that’s a refreshing change! As mums, we know all too well the financial changes that come with having a new baby. To ensure you’re still able to splash out on some chic pieces, we’ve committed to keeping our maternity wear line affordable.

Focus on fit

Big bumps, big boobs… what’s happening to my body?! While the excitement of pregnancy’s still setting in, you may start thinking about how you’re going to dress your new shape. Our design team is constantly perfecting the perfect shapes to suit you during and after pregnancy – without compromising on style!

Embrace femininity

When better to enjoy those dreamy outfit touches than when you’re in the throws of motherhood. Think fresh floral prints, pretty details and butter-soft fabrics that look and feel amazing.